If you are a music producer the only way you can produce a tangible product to be presented to major labels/major indies for consideration to the masses is to work with aspiring artists who have that x-factor that you can see at a raw stage or higher. Since A&R departments at record labels are no longer talent scouting in the same levels as of old, they are looking to music producers to do so. Now I do understand when you are doing this style of networking you may or may not find the one who you can take to the next level but the more you exercise talent scouting the better your eye and ear gets to finding the proper product to present and promote to major labels. Obviously, there are other ways to talent scout but getting out to live performances regularly is the best barometer to determine talent in my assessment. So open your ears and eyes to the world of talent scouting offline.
So let’s go back to the performances. I’m sure you are thinking, how did I see & know the two different levels of talent? I watched the crowd more than watching the stage. Let me repeat, watched the crowd and their reactions more than the stage. Why? Because you are able to see the power of a band connecting with their fans to set them on fire and inspire. At the end of the day, a group is only as good as the response that it elicits. There are many talented folks out here who fail on a regular basis to set the crowd on fire. Some folks will say one person has the x-factor and some will say they don’t but many times it is just slight adjustments in stage presence, song selection, knowing when to end a set, encouraging the crowd to participate, etc. will open up a world to an aspiring artist notwithstanding motivating folks to attend your shows.
So the simplest factor is seeing how the crowd reacts to the artists.
Last night I watched as the artists named Grant, Golden Guns, and Jared Mullens set the crowd on fire with their powerful sets. All three act are as different as each person in the world. Grant is a hip hop artist along the lines of Drake meets B.O.B.. Golden Guns are rock trio along the lines of Living Colour meets Rage Against the Machine. Jared Mullens is a country pop artists along the lines of New Era Garth Brooks. Although they all did completely different material they were all able to find a way to connect with their audience and set their spirits on fire.
“I only like country music but I like Grant.”
“She isn’t lying she is from West Virginia and all she listens to is country music but that Grant is an entertainer.”
“GRANT, GRANT, GRANT, GRANT, GRANT,” ETC. was a chant the crowd did more than several times.
“Jared Mullens has a great voice and his paired down set was such a nice change of pace of the prior acts. “
“I don’t ever listen to country music. Can’t stand it but I have to admit that this act (Jared Mullens) is great.”
“Jared, Jared, Jared, Jared,” etc. was a chant the crowd did but at a lower level.
“The Golden Guns use to be under another name but wow they are still hot.”
“Is the lead singer a hardcore rapper? Uh he’s wearing a tie so come on. Yea I guess you’re right.”
“Oh my God, his voice is unbelievable. I didn’t expect him to sing so good.” (referring to the lead singer of Golden Guns)
THE HARDEST WORKING MUSIC PRODUCER AND ALL AROUND ENTREPRENEUR IN THE GAME!